If You're STRUGGLING To Get Views You're Probably Missing This...

Have you ever thought to yourself

“It would be SO easy to grow on YouTube if I just knew what to do…”

Well, growing on YouTube will never be easy

But it can be easier than how you’re approaching things now

And growth can even happen in a shorter timeframe than you’d expect

Take for example the channel Joey /// VP Land

This channel focuses on video storytelling and the tools that can be used to facilitate this emerging skill

As you can see, up until recently, this channel wasn’t having the most explosive of channel growth…

Struggling to get over a few hundred views on numerous videos

Why was that the case?

First, the topics they were focusing on were very narrow

I can’t imagine there is a large market for ATEM MINI EXTREME reviews

But what’s just as important is the unique selling proposition of the videos they were making

The reality is that anyone can make a video reviewing these tools

So the barrier to entry is low

And on YouTube, the lower the barrier to entry, the higher the potential competition

But then the channel had an idea

Why not make a video that’s in a category of 1

A video that couldn’t be replicated even if anyone else on the platform tried

And this sparked their very first breakout video

Last month, the channel made a behind the scenes video on CoffeeZilla’s studio:

And instead of getting 182 views on their videos

This one is currently sitting at 182,000 views

Why did this video work?

It integrated perfectly with the forces of supply and demand

First, there are limited videos breaking down CoffeeZilla’s studio

And even more specifically there were none of this length (unique format)

So when it came to supply - this video was well positioned for success

Next, there’s demand…

CoffeeZilla is perhaps one of the most well-known and respected YouTubers on the platform

Taking down bad guys has led to millions of views per video

And even an appearance on the Joe Rogan Experience…

Needless to say, there’s a high degree of demand in the market for CoffeeZilla content

To summarize: high demand + low supply = Outsized views

This is why market analysis and ideation planning are so important

It only takes 1 video to dramatically improve the trajectory of your channel

When you realize this, your approach to YouTube will change forever

Reminder: New spots open to work with me 1-on-1 on February 26. If you want to apply, reply back to this email with the word “start” and I’ll send you the application form (not free).

Catch ya later,

Adam