Your YouTube videos won't get any views if you do THIS

Do you ever scroll on social media and see videos of people owning expensive houses and cars?

Of course you do…

While somewhat intriguing, it’s almost pointless to watch because let’s face it

Neither you nor I have $20 million to spend on a mansion

Or $250,000 to spend on a watch…

Well, this same phenomenon of being averse to the things that fall outside our means exists on YouTube

And if you succumb to it, you’ll definitely struggle to get any views on YouTube

Take the two following videos as examples:

On the left, we see a very attainable approach to building wealth (i.e. investing $120 a week)

Then, on the right, we have investing $100,000 into one of who ETFs.

Which of these two videos do you think is more relevant to the average viewer?

Someone investing $120 a week or investing $100,000?

Obviously the former…

Do you notice the difference in views?

The more broadly appealing video (left) has 20x more views

Same video quality, same voiceover artist, same thumbnail style

But the topic for the video on the left is vastly more applicable

Therefore, when generating topics for your videos

If your goal is to maximize views

Then keep in mind how applicable your topic is to a broader market of viewers

If just about anyone would see your videos as being applicable to them then your view potential will be significantly greater

If your video only relates to a small subset of the population then your video will already be capped at the number of views it can generate

Why do you think soccer videos generate so many views?

Simple, half the world watches soccer

Broader market > more views

See you tomorrow,

Adam