- Adam Del Duca
- Posts
- Why your thumbnails are killing your channel
Why your thumbnails are killing your channel
Stop doing this immediately...
The reason your videos aren’t getting views is because of your thumbnails
Most people design thumbnails like they're creating a movie poster
Trying to cram everything into one image
But what actually works?
A thumbnail that can tell a story in 0.3 seconds
That's how long someone spends deciding whether to click
If they can't instantly understand what your video is about and why they should care...
They scroll past
Your thumbnail needs to pop on a phone screen, since most people watch YouTube on mobile
And if your text is too small or your colors blend together…
You're invisible
The best thumbnails make you feel something
Surprise, confusion, excitement, fear…
Anything that triggers an emotional response
Test everything
What works for one niche might bomb in another
And the only way to know is to test different styles and see what your audience responds to
Most creators upload a thumbnail and hope for the best
That's not a strategy
That's gambling…
But if you want someone to show you exactly how to review your thumbnails and how to improve them...
Along with your titles, scripts, and entire channel strategy...
Until tomorrow,
Adam
P.S. Your content might be amazing, but if your thumbnail doesn't get the click, nobody will ever see it. This will help you fix that