The Truth About YouTube The Experts Don't Want To Tell You

Do you know the problem with social media?

It's that no matter where you turn, all you're seeing are the highlight reels of people's lives.

For instance, when you see people half your age showing off their Rolexes or their brand-new Ferraris, what you don't see is the behind-the-scenes distress and the grind that goes into making the money to pay for these fancy things.

That is, if they haven't been rented or borrowed from a friend, that is.

Unfortunately, while there are a lot of great YouTube educators out there, many of them are failing to tell you some of the darker sides of running a YouTube channel.

And I would be remiss not to let you in on what I'm about to share with you in the next couple of minutes.

In my own experience, building a successful YouTube channel is generally a rather enjoyable experience.

You'll never forget the first time your YouTube paycheck hits your bank account, and you truly start to understand the power of making money online.

But there's also the initial phase where you feel like your channel is never going to gain any traction, and you question whether the efforts you're putting in are really going to pay off.

Beyond these harsher realities of growing on YouTube is the one that I'm going to share with you today.

You see, what most experts won't tell you is that most channels go through a period of seasonality.

What this means is that during certain parts of the year, your channel will naturally perform better than others.

Why is that the case? Because of the demand in the market for the types of videos that you're producing.

Take, for example, the channel Hockey Psychology.

This is easily one of the most successful hockey channels on YouTube, and despite the amazing storytelling and attention to detail put into these videos, this channel still suffers from a significant amount of seasonality, resulting in massive fluctuations in views over the course of a year.

For example, as you can see right now, during the hockey off-season, this channel is generating almost 25% fewer views than normal.

While it's always unfortunate to see your YouTube ad revenue decrease, the reality is that as long as this channel continues to upload regularly when the new hockey season comes around, its views will naturally start to increase again, and this channel will be able to reclaim its YouTube viewership glory.

But sadly, most YouTube channel owners are not privy to this natural fluctuation in views, and so when viewership goes down, they either become incredibly frustrated, depressed, or quit their channels altogether, not knowing that in six months from now, their channel would be back to where it was before, if not further ahead than it's ever been to date.

Therefore, if right now you're going through a downturn on your own channel, consider whether factors in the larger market of either your particular niche or the viewing behavior of YouTube as a platform altogether could be slowing you down.

While most of the time the degree of the dip that your channel experiences will come down to your own efforts, sometimes things truly are outside of your control.

The best thing that you can do is simply stay calm, continue to aim to improve with each video that you release, and commit to YouTube for the long term.

When you do these three things, success on the platform is inevitable.

Until tomorrow,

Adam

P.S. If you want to work with me directly in October to grow and monetize your own channel, reply back “Tube” and I will get your name on the Tube Academy waitlist.