That Time Lebron James Taught Me About YouTube...

You know what’s crazy?

Lebron James is still playing basketball…

I remember watching his early games when I was back in high school (yes, I am getting old)

But enough nostalgia for today…

Lebron has not only taught us how to play basketball at a high level

But videos about him can also teach us a key element that will drive up channel views

Can you guess what it is?

DRAMA

If drama can keep people watching soap operas for decades

It can get people coming to watch your videos too!

Here’s an example:

Who wouldn’t want to learn why people hated one of the most famous athletes on the planet?

But maybe this only works with super famous basketball players…

Nope!

It can work with financial experts too…

The basic premise goes is this…

Where drama flows, attention goes…

And the best part about this strategy is this

You’re also leveraging popular figures at the same time

So whether a prospective viewer cares about you and your channel doesn’t even matter (which is a good thing)

What matters is that they are there to see what is being said about that popular figure

Which is what your content is all about

So spice up your videos and I bet you’ll notice a new set of viewer come piling in!

Cheers,

Adam