This YouTube strategy is basically cheating...

In my many years on YouTube, I’ve seen a ton of very powerful YouTube strategies being used.

However, I’m not sure that there are any that have worked as profoundly well as the one I’m about to share with you today.

The best part is that this strategy can be used no matter which niche you find yourself in.

Now for story time.

As you can imagine, I spend a lot of time on YouTube.

Recently, I’ve been looking into expanding my social media presence onto LinkedIn.

As part of that journey, I’ve been soaking up a ton of content on YouTube about the matter.

And recently, I’ve been getting a lot of video recommendations from the channel Aman G.

As you can see from his latest videos, the majority of them are struggling to crack the 1,000-view mark.

But if we filter by some of his most popular videos, you’re going to see a very distinct trend.

His two most popular videos are both leveraging the brand persona of Alex Hormozi.

You can see in these two videos, he’s leveraging Alex Hormozi’s new LinkedIn advice for 2025, as well as past advice that he shared.

These videos have generated over 25 times more views than all of his other individual videos.

Why is that the case?

Because he’s leveraging a popular figure who has more credibility, not only on LinkedIn but on social media in general.

As a result, people are going to watch these videos because they want to hear what Alex has to say while not being as concerned about what Aman has to say.

Therefore, when you create topics and packaging around popular figures, you’re making it significantly easier to grow on YouTube.

Now, you may be wondering how you can use this approach if you’re not making content about LinkedIn.

If you’re talking about investing, you can leverage the thoughts and ideas of Warren Buffett.

If you’re talking about health, you can leverage the thoughts and ideas of popular doctors or health practitioners.

And if you’re talking about sports—which is probably the easiest application of this strategy—you can focus your topics around the most popular players in your niche.

Therefore, if you want to start significantly increasing the number of views you get per video, start to employ this approach as soon as possible.

Leveraging the market interest of popular individuals is easily one of the most powerful ways that you can grow your channel this year.

Give it a try and let me know how it goes.

Until tomorrow,

Adam