The YouTube strategy that never stops working...

Sometimes in life, it’s just nice to have a go-to card to play

Like having a pick up line that works every time

Or a meal that you know will hit the spot whenever you have friends over

Well, having a surefire card to play on YouTube is incredibly important too

And today I am going to share one with you that will do wonders for your channel

This is what I call the low barrier strategy and it works like this

First, pick a pain point that your audience has

It could be losing weight, making money, finding a partner etc.

Then, position the solution in a way where there is a low barrier to overcome to achieve it

Here is an example:

Pain: having 9-5 job

Goal: leaving 9-5 job

Barrier: $1,000 (low)

When people see that you’re presenting a solution to their issue

And it’s not overly challenging to overcome

They will instantly be more intrigued…

For example:

• How to lose weight (without counting calories)

• How to save more money (without working more)

When making your next video, think about what barriers exist for viewers in reaching their goals

Then present a way to achieve them that’s less burdensome in nature

When you do this, your topics will be attention rods for your audience

Generating more clicks, more views and more money for you as a channel owner

Give it a try and let me know how it goes!

Until tomorrow,

Adam