The most powerful YouTube strategy for 2025

Right now we are just a few days away from 2025

This means that you have a few days left to arm yourself with all of the tools and strategies you need to make this upcoming year your best yet on YouTube

One of those strategies relates to the ideation process

Ask any channel owner and they will tell you that the toughest part about running a channel is coming up with great ideas

As such, I want to share what I believe is one of the most effective ideation strategies you can use in the coming months to skyrocket your channel views

Let’s get into it!

This method is what I call the Outlier Method

To conduct this method, you’re going to need a paid VIDIQ subscription so that you can access their advanced features

With this tool in hand, you’ll want to navigate over to the outlier tool within the backend of the application in order to start searching in keywords related to your channel

Here is what this screen will look like:

From here, you have the ability to not only enter in keywords related to your niche to find outlier videos

But you can even filter for the type of results you want

Why is this such a powerful tool?

First, it saves you from having to scroll endlessly within the YouTube search results to see high performing videos in your niche

Second, it allows you to point out the highest-demand videos that you can emulate

Let’s briefly touch on the settings you need to enter in to use this method properly

First, you want to ensure that you set an outlier score of 5 or more

Second, you want to ensure views per hour is above 50

Finally, focus on videos from the last year

This ensures that you are targeting above average videos, with existing demand that are still based on timely topics

With your results in hand, you can then emulate these topics in your own unique style or format leveraging what’s currently working in your favor

While this is just one of the many ideation strategies you can employ in 2025 it surely is one of the most powerful

Give it a try and let me know how it goes!

Chat tomorrow,

Adam