The most important lesson people learn too late in life

Take a moment and think about the things that scare you most

If you’re my wife it’s probably an ice cream shortage or spiders…

For me, it’s getting to the end of my life with regrets

For instance, I’d hate to be 90 and think “if only I did or knew XYZ sooner”

While I think we will all grow old with some regrets

Fortunately, I believe that I’ll be able to sidestep a lot of the regret that comes with lacking the information I needed to be successful

You see, early in my academic career, I was an incredibly hard worker

I would grind practice exams until my arm felt like it was about to fall off

Put another way, I would force myself to succeed

And often this worked - until it didn’t…

It was when I was in my Master’s that I realized that I needed to take a smarter approach

Rather than just “grind” I needed to be more methodical and access the information I needed in a more resourceful way

This was via tutoring, mentorship etc. and that’s what made getting my Master’s much easier than all of my past degrees

Luckily I had this epiphany prior to starting online business

Because in online business, it’s not blind hard work that gets you results

It’s consistent deployment of a proven strategy

Case and point, there are so many YouTube channels that grind out videos to no avail

Here’s one that’s produced 102 videos and has only amassed 3k subscribers

This is an example of working hard (which I commend) but not working smart

Then, there’s my channel Better Than Yesterday

2.55 million subscribers with only 100 videos

Same number of videos - drastically different results

Examples like these prove that effort is not all that’s involved in success

You could argue we put in roughly the case effort to make those 100 or so videos

But the results are nowhere close

That’s because one creator had the knowledge needed to succeed

While the other didn’t

One reaped massive rewards

While the other has been producing content for years without ever seeing a positive return

Ever since my experience in my Master’s, I’ve now become a huge advocate for front-loading learning before application

Not only does it offer better results but it cuts down the frustration that comes with taking action and not being rewarded (which is what causes most people to quit YouTube)

In the same way you wouldn’t write an exam without studying

You shouldn’t be starting a YouTube channel without at least some form of direction

Until tomorrow,

Adam

Ps. Reminder that there is 1 spot left inside Tube Academy. If you want to work together to grow and monetize your own channel, reply “Tube” and I’ll send you the details.