The Aruba effect

It’s been just over a week since I returned home from Aruba

And let me tell you this - I miss it already…

You see, there’s something funny about Aruba

The roads are cracked

The service is slow

The island often loses power

Yet no one cares

You know why?

Because it’s always beautiful weather

Maybe you get a few minutes of rain in the early morning

But that’s it!

99% of the time it’s perfect weather

And let’s face it - that’s really the main reason people visit

Well, the same principle applies to YouTube

You really only have to get one part of the video on point for it to take off

What is that one component?

The idea…

Take for example recent videos on this past Superbowl

It didn’t matter if you were using high-def animations on your videos

Or recording yourself on your camcorder

If you were talking about the Superbowl people were interested

Why?

Because at the time it was a high-demand topic

And quite frankly, learning which topics to ideate around is 80% of the work

Get this right, and you’ll automatically position your videos for more views

Get this wrong and no matter how well scripted your video is

No matter how awesome your packaging is

Your video will not take off

So in the same way where Aruba just has to keep up the beautiful weather to be a desirable destination

You as a channel owner just need to ensure that the topics you’re selecting are:

A) In-demand

B) Low supply

Meet these two criteria and you’re off to the races

Until tomorrow,

Adam