The "Almost Unethical" YouTube Trick no one talks about

There are a lot of YouTube strategies that can drastically improve the performance of your videos.

Examples include ideating based on outlier videos and leveraging popular figures.

However, there’s one strategy that could potentially be just as strong, if not stronger, than those two combined.

Some may say that this strategy is almost unethical in nature.

So, what I’m about to share with you, I ask that you use responsibly.

Now, let’s dive into the strategy.

If you’ve been scouring the YouTube homepage like I have recently, then you’ve probably seen a lot of content about the downfalls of particular countries.

Given that I’m in Canada, I get a lot of doom-and-gloom content about our nation.

And while it’s sad to see as a citizen, it has provided me with a ton of insights into a particular strategy that can revolutionize your channel.

Take the example of Griffin Milks.

For the majority of his time on YouTube, he struggled to generate more than roughly 5,000 views per video.

It’s a respectable amount of views, but nothing you’d write home about.

However, he’s flipped the script on how many views he’s been able to generate by employing this one almost unethical strategy.

What he’s done is started doubling down on negativity bias.

If you’re unfamiliar, negativity bias is a cognitive bias that results in adverse events having a more significant impact on our psychological state than positive events.

What does this mean for your YouTube channel?

It means that if you start creating topics around negative events, they’ll be much more engaging to your prospective viewers.

If you take a look at some of Griffin’s most popular videos, many of them talk about how the country is doomed and how things are only going to get worse from here.

Now, you may be thinking “What if my country isn’t in the toilet? How can I use this strategy?”

No matter which niche you’re in, there’s always a negative angle you can use to drive engagement.

For instance:

• If you’re in the sports niche, you can share the story of the decline of a particular player.

• If you’re in the productivity niche, you can talk about the downfall of a productivity software like Notion or ClickUp.

• If you’re in the health niche, you can discuss why a particular eating style may be adverse for overall well-being.

While I see myself as a very positive person, there is truth in the power of negativity.

And if, right now, you feel like your channel views are not where you want them to be, this can be a strategy worth exploring.

Again, please use this responsibly, as it is a very powerful YouTube strategy.

Until tomorrow,

Adam