How To Succeed on YouTube (The Lazy Way)

When you think of Bill Gates, what comes to mind?

Is it being a founder of Microsoft?

It is being one of the world’s richest men?

Chances are when you think of Bill you don’t think of his quote:

“I choose a lazy person to do a hard job. Because a lazy person will find an easy way to do it.”

As someone who’s always trying to “hack” their productivity

And systematize their life

This quote resonates with me deeply

But it also applies to your YouTube success

Which is probably what you’re more interested in hearing about (no offense taken!)

You see, most creators try and brute force their way to YouTube success

They produce as many videos as humanly possible

And figure that one will stick

While this logic makes sense that’s not usually how things work

Why? Because faster movement in the wrong direction still leads you to an undesirable destination…

With the right strategy, you can actually get to your goals quicker (and with much less frustration)

Put another way, you can take the “lazy way” towards YouTube success

Curious how this can be done?

Of course you are!

I’ve said this before and I’ll say it again

There’s no need to re-invent the wheel on YouTube

If something has worked in the past and continues to show efficacy

Then there’s nothing wrong with taking the “lazy way” to YouTube success

Take the channel Healthy Over 50

Their content is focused around health practices of the most fit seniors on Earth

In just 32 videos they’ve amassed over 60,000 subscribers

We can see that the channel owner is working much less hard than those they talk about in their videos (and this is a good thing)

How do they do this?

By re-producing what’s already worked…

Take these two videos for example…

6 months ago they began using the phrase “I Eat 5 Foods & Don’t Get Old” in their titles

By all accounts it worked well (500,000+ views)

So what did they do?

They used it again

And what do you know? Another video with 100,000s of views

But Adam, maybe it was just a fluke…

Maybe I don’t know what I’m talking about

Just kidding…here’s another example:

Same tagline of “Mistaken for Sons Older Brother”

Used a few months apart

Both generating an appreciable amount of views

TDLR: Find what works then re-use it

Don’t make YouTube harder than it has to be

This is what I teach my 1-on-1 students. Right now my spots are closed but 2 new ones are opening Monday. If you want to get on the waitlist you can apply here (not free obviously…)

Chat tomorrow,

Adam