A Rescued Kitten Will Change How You See YouTube FOREVER

Since its inception, there’s been one thing that’s remained constant on YouTube

No, it’s not that you will be served a ton of ads

No, it’s not that the best videos rise to the top

No, it’s not that clickbait works

It’s much simpler…

It’s that animal videos are highly susceptible to going viral…

Hence why YouTube is known as being the platform for “cute cat videos”

While this isn’t news to you I would bet you’ve never asked yourself why…

And I think today’s the perfect day to dig into this phenomenon

Take the example channel From Sola

This channel generates millions of monthly views

And the craziest part?

They don’t even use narrations…

It’s just recorded footage of the animals doing their day-to-day activities

Why do these videos perform so well?

A couple reasons…

First, they are very emotionally compelling

I mean, who’s heart doesn’t melt seeing a cute rescue kitten, right?

So from a contextual perspective these videos are highly engaging

But there’s more to the story…pun intended

The whole channel is one long story highlighting the day to day of the dog Sola…

Often we talk about how storytelling is important in the context of a single video

But when you can draw out that story across a channel

This is how you amass continuous 100,000+ view videos

Don’t have a cute cat or dog to record?

Just make videos leveraging people’s love for animals

Using stock footage content like the channel Smelly Belly

As the saying goes, “where there’s a will, there’s a way!”

Chat tomorrow,

Adam