The ONE THING Holding Back 99% of YouTube Channels

Here’s some good news for you

You’re probably better at making YouTube videos than you think

However, you probably don’t believe me

Why?

Because your videos are not generating the amount of views you desire

And guess what'? You’re right!

But they could be…

After having worked with numerous students over the past few years

I’ve come to realize that many of their strengths comes in their passion for their niche

Or the production quality of the videos they are making

But where they falter is in their video packaging

Simply put - they aren’t that adept at creating effective titles and thumbnails for their videos

Let me share with you an example of just how powerful a change in packaging approach can be using one of my students as an example

My student runs a very informative, high production quality military channel

While he’s had a few hits to date, most of his videos were generating only 200-1,000 views each

Which is far less than they truly deserved…

So our focus was on making the videos more relevant to a broader audience

While also aiming to spark more intrigue in the prospective viewer

Here’s the difference in views between the old approach and the new approach

Left (new approach): using a broader title to open up the appeal of the video to more prospective viewers while adding in capitalized power words

Right (old approach): titling the video based on an obscure topic that’s only recognizable to those with domain expertise

As you can see, the newer video generated 31x more views than the other

Simply but focusing on how to package the video to attract more attention

And this is where people go wrong

They work so hard on putting a video together

But overlook one of the most important parts - packaging

This is why inside Tube Academy I have an entire module for both titling and thumbnails

Because they are THAT IMPORTANT to your YouTube success

Fix them, and you may just fix your channel…

Chat tomorrow,

Adam