Why no one is watching your YouTube videos (harsh truth)

You spent over 10 hours making your last video.

You emulated a creator that you found in your niche.

You poured over the script to make sure that it was perfect.

And your voice-over sounds like it was sung by an angel.

Yet, for some strange reason, your video is struggling to get over 300 views.

What the hell is going on?

If no one's watching your videos, very often it's the symptom of weak video packaging.

If you're unfamiliar with this term, packaging simply refers to the title and thumbnail of your video.

You see, on YouTube, you want your videos to be Ferraris, not Corollas.

What do I mean by this?

If you are driving in a Toyota Corolla past someone, there's absolutely no chance that they would be turning their head to give it a second look.

However, if a brand-new red Ferrari went whizzing by, you'd probably risk getting in an accident to give it a second look.

On YouTube, you want your thumbnails and titles to prompt that second look.

Wondering what this could look like?

Let me share with you an example.

What do you notice about this video?

Unlike most videos, this thumbnail is white.

While many people may think that having a somewhat plain background could hinder their ability to generate views on their channel, the opposite is actually likely to be the case, as seen by this being a massive outlier on this particular channel.

To truly understand the power of this packaging approach, let me show you what this thumbnail would look like in comparison to others on the platform by using the tool "Would You Click?"

As you can see, the significant amount of white space actually makes this thumbnail stand out much more than the others around it.

So, in the same way that you want to be targeting ideas that are in low supply in the market so that your content is differentiated, you also want to be using a packaging style that will be engaging to your ideal prospective viewer.

Does this mean that you, too, have to start using only white background thumbnails?

Of course not.

The takeaway here is that you want your thumbnails to stand out and engage the viewers that would benefit most from watching your videos.

Sometimes this comes in the form of using a unique color on your thumbnails.

Other times, this involves using text that touches upon your prospective viewers' pain points or desires.

By fixing this one aspect of your YouTube approach, you'll notice significantly more viewership on your channel.

And it's those views that will eventually line your pockets with that YouTube money.

Until tomorrow,

Adam