No one tells you THIS about YouTube

There are a lot of YouTube topics that get a ton of attention

Things like niches, tools and the like

What gets very little attention but is just as important is the management of outsourcing

No, I’m not talking about which platforms to use to hire your team

I’m talking about how you should decide what to outsource and why

So today I am going to share two continuums that you must consider when deciding how you want to handle outsourcing on your channel

The first continuum is the expertise continuum

Let’s call it what it is - you’re not going to be an expert in all aspects of YouTube

You may be good at scriptwriting but poor in thumbnail design

Or you may have a voice of an angel but can’t write to save your life

This is where the expertise continuum comes into play

When planning your outsourcing efforts, you should be considering where your strengths lie and where your weaknesses exist

After working with 100s of students, here is the most common chain of outsourcing that tends to work best:

First is editing. Most people either lack the skill or computing power to edit their videos properly.

Next are voiceovers. To get crisp audio, you will need a mic, sound shield and maybe even acoustic paneling in your room which most people do not have or lack the desire to obtain

Then there are scripts - not everyone is Stephen King

Finally there are thumbnails. While a thumbnail’s effectiveness is more related to its messaging than aesthetics, many people struggle to connect their packaging with the ideas in their videos

As such, this is the sequence in which you want to outsouce from a skill perspective

Second, there’s the time-saving continuum

Look, running a YouTube channel takes time

And some people struggle to find the time to manage and produce content

This is why understanding the time-saving continuum is critical to achieving YouTube success

The following sequence provides the outsourced components that will buy you back the most time:

Therefore, if you want to cut down your YouTube time investment, start with outsourcing editing and move along the chain until your time availability matches your workload

With these two frameworks understood, there’s no reason that you can’t ensure that you regularly publish videos on your channel this upcoming year

With the goal of making 2025 your best year yet!

Merry Christmas and see you tomorrow,

Adam