What A Mercedes G-Wagon Can Teach You About YouTube

When it comes to liking cars, on a scale of 1-10, I’m at about a 6

I like them enough to eventually buy a luxury vehicle

But it definitely doesn’t appeal to me so much that I would spend $100,000 tomorrow just to show off a new ride

But if I did buy an expensive car, a top contender would be a G-Wagon

Why?

It’s sleek, higher up and epitomizes class…

And my affinity for this car probably explains why the following YouTube video caught my eye…

Handmaking a G-Wagon model using PVC pipe

Cool video idea, right?

Well apparently so as 2.2 million people have watch the video in the last month

But besides the unique topic selection, there’s something else I want to point out

Which clinches this videos success…

Look at the thumbnail…

It’s selling an unlikely transformation…

When you see the thumbnail, you’re thinking to yourself

“There is no goddamn way they are about to turn a pipe into a G-Wagon”

I have to watch to find out…

This is why selling an outcome or transformation is one of the most powerful ways to package your video

The amount of intrigue it prompts is incredible

And truly a hack to getting more views on your videos

So until you buy your own G-Wagon, use this video as a valuable YouTube lesson!

PS. congrats to those 5 special individuals who claimed the last 5 Tube Launch spots. Excited to get your channels up and running!

Chat tomorrow,

Adam