• Adam Del Duca
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  • Is this the secret to 1 million YouTube subscribers?

Is this the secret to 1 million YouTube subscribers?

I bet you didn't think of this...

Do you know the secret to getting over 1 million subscribers on YouTube?

No, it’s not finding some loophole in the algorithm or spending millions of dollars on every single video that you produce.

The secret is finding a way to stand out amongst the rest of your competition in a market with high audience interest.

There’s no better example of someone employing this exact strategy than Caleb Hammer.

As you may already know, Caleb has grown his own personal finance channel to over 1 million subscribers in only a few years’ time.

While achieving the subscriber mark is an incredibly impressive feat in any niche, it’s even more impressive given the high degree of competition in the personal finance space, stemming from this niche’s longstanding history and its high earning potential.

So, how did Caleb break into such a competitive market?

Simple—he was able to leverage a winning format that allowed his channel to break out in a fashion that is rarely seen on YouTube.

If you take a look at his videos, you’ll notice that they’re not exactly structured in the same way as most other personal finance videos.

While most personal finance channels are talking head videos that center around a particular news event or financial strategy, Caleb’s format is incredibly different and unique.

Caleb’s format involves him conducting long-form interviews with his guests and understanding and critiquing their financial situations.

When he started out this channel, there was no other type of content like this on YouTube in the personal finance niche.

As such, he was able to add a new supply into the market, and when that low supply met high demand in people’s interest in personal finance improvement, his channel started to take off instantly.

Fast forward to today, and now Caleb has one of the most successful personal finance channels on YouTube.

And it all comes down to identifying a format gap in the market and using it in order to grow at an exponentially rapid rate.

Therefore, if right now you’re not exactly growing on YouTube as fast as you’d like, then it may be time to take an inventory of the format that you’re using on your videos.

If you’re doing what everyone else is doing, then likely you’re going to get the same results as everyone else.

Which, quite often, are results that aren’t going to allow you to make the income on YouTube that you desire…

Because most people don't know how to identify the right video format for their channel so that they can grow faster and monetize sooner, I've decided that this Saturday, October 12th at 2:00 p.m. EST, I'm going to be hosting the Format Mastery Workshop.

In this workshop, I'm going to be walking you through:

  • 3 key elements of a video format

  • The best formats for 2024/2025; and

  • Proven format selection strategy you can use for any niche

You can get a guest pass to attend for only $100 and can join Tube Academy students in mastering the art of format selection.

Sign up below.

Talk tomorrow,

Adam