How to guarantee you'll fail on YouTube

What if, right now, I could tell you exactly how to avoid ever failing on YouTube?

Would you want to know how to go about this?

Of course you would, because you're someone that wants to build a YouTube channel and have it pay you now and well into the future.

Well, it's your lucky day because I'm going to be sharing with you the two mistakes you want to avoid so that, 3 years from now, you're not looking at a failed channel in front of you but instead one that is lining your pockets every single month.

Now, the first way to fail on YouTube is to simply quit.

That could be before ever selecting a niche, after releasing 50 videos, or after your income starts to decline on your channel.

I'm going to guess that you already knew that this was one of the two ways that people fail on the platform.

And because of that, we won't dive too much deeper into this topic.

Now, the other way that people set themselves up for imminent failure on YouTube is by building what we call a multi-market channel.

If you're unfamiliar, a multi-market channel is a channel that serves numerous different target audiences.

This could be intentional, but more often than not, it's unintentional because the channel owner fails to understand the importance of niche alignment.

When you build a multi-market channel, very often you find yourself in a situation where your views per video are well below average in comparison to the size of your channel.

For example, take the channel Top Think.

As a channel with over 2 million subscribers, you would expect each and every one of their videos to be generating at least 50,000 views or more.

But as you can see, this is far from being the case.

And the reason is that they've built a multi-market channel.

In essence, someone who watches a video on enhancing memory may not be interested in learning how to reduce stress or to relax.

And as such, channels like these end up amassing a significant amount of ghost subscribers who eventually stop getting recommended this channel's videos as soon as they ignore a few recommendations.

As this misalignment of content continues to take place over time, this phenomenon only continues to get worse, to the point where the channel is barely generating any views at all.

And this is a mistake that you want to avoid if you are just starting or early in your YouTube journey.

The more aligned your overall content catalog can be to the pain points of your audience, the more likely you are to enjoy a higher view baseline on your videos, which is the ultimate sign of a healthy and profitable channel.

Until tomorrow,

Adam