- Adam Del Duca
- Posts
- How To Go Viral Even If You Have A Small Channel
How To Go Viral Even If You Have A Small Channel
Imagine it’s 2018
You start your YouTube channel with one goal : generate an income online
So you start posting videos with dollar signs in your eyes
Month after month you slog away with little to show for all your hard work
Fast forward to 2024 and it finally happens - your first viral video
This is the story of the channel Better Peter…
After uploading over 50 videos across 6 years, the other week it had its first breakout video
But how?
How did this channel go from getting 500 views a video to over 140,000?
Simple - relatability
Think about the title used for this video “if you stay at home a lot, this video will make you cry...”
After the pandemic, more people than ever are what we would call “home bodies”
Therefore, this title directly calls out those who are living in this way
But there’s more…
The thumbnail text also prompts a massive amount of intrigue
Telling people who are in this state that they may be unaware of something that comes with living in this way
This prompts an instant click from those who resonate with the “home body” lifestyle
Now let’s compare the last example to a few other videos on this channel
Personally, I have no idea what these videos are even about which is an instant ignore as a prospective viewer
Therefore, before releasing your next video, consider how you can call out your target audience
Use your title and thumbnail to invoke an emotion in them
Making your video a “must click”
When you learn this skill, going viral, even with a small channel will be possible
Happy Sunday!
Adam