• Adam Del Duca
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  • How To Go Viral Even If You Have A Small Channel

How To Go Viral Even If You Have A Small Channel

Imagine it’s 2018

You start your YouTube channel with one goal : generate an income online

So you start posting videos with dollar signs in your eyes

Month after month you slog away with little to show for all your hard work

Fast forward to 2024 and it finally happens - your first viral video

This is the story of the channel Better Peter…

After uploading over 50 videos across 6 years, the other week it had its first breakout video

But how?

How did this channel go from getting 500 views a video to over 140,000?

Simple - relatability

Think about the title used for this video “if you stay at home a lot, this video will make you cry...”

After the pandemic, more people than ever are what we would call “home bodies”

Therefore, this title directly calls out those who are living in this way

But there’s more…

The thumbnail text also prompts a massive amount of intrigue

Telling people who are in this state that they may be unaware of something that comes with living in this way

This prompts an instant click from those who resonate with the “home body” lifestyle

Now let’s compare the last example to a few other videos on this channel

Personally, I have no idea what these videos are even about which is an instant ignore as a prospective viewer

Therefore, before releasing your next video, consider how you can call out your target audience

Use your title and thumbnail to invoke an emotion in them

Making your video a “must click”

When you learn this skill, going viral, even with a small channel will be possible

Happy Sunday!

Adam