Does this bother you?

The other week I celebrated 5 months of marriage

So far, so good!

But let’s be honest here

Being in a relationship is not easy

And sometimes you will get on your partners nerves

For instance, it’s not uncommon for my wife to have to ask me to do something 3 times

For example, “did you call the bank?”

“Did you check out that new credit card?”

“Did you look into excursions for Paris?”

While I probably should have undertaken these activities the first time

Hearing them being asked again and again is annoying

To the point where you don’t even want to do the things anymore simply out of spite

Well, on YouTube, being blasted with the same message multiple times can come at a fault

Just take the following video example:

You see the idea of “I studied the LinkedIn algorithm for 465 days” twice

Once in the title, once on the thumbnail

It’s like your partner telling you to unload the dishwasher twice

It’s unnecessary…

Instead, he should have hinted at the findings from his studies

E.g. Start posting less?

Seeing examples of mediocre packaging gets on my nerves

Why?

Because people are concealing really informative videos behind poor marketing

Meaning way less performance than they could have achieved

And likely you’re succumbing to this same phenomenon whether you realize it or not…

So in 2025, do not waste your time making videos without planning out your packaging first

Do it before you write a script, create a voiceover or edit your content

Do not let your content turn into a repetitive partner

Because your videos only have one shot at making a first impression

Until tomorrow,

Adam