If Your Channel Isn't Growing THIS Is Why

You’re doing your research

You’re crafting enticing titles

You’re optimizing your thumbnails

Yet you’re not getting views…

What gives?

This is the experience of the average YouTuber

They employ all the suggested YouTube strategies

But no matter how much they try nothing seems to help

Annoying, right?

Today we are going to go over one obvious reason and one “hidden” reason for this phenomenon

By the end of this email I hope to equip you with a potential solution for any channel issues you may be having…

Let’s start with the obvious reason that you may be struggling.

Reason 1: Video Quality

John just got home from a hard day at work

To unwind he decides to indugle in some content

What is he more likely to pick, a thrilling Netflix series or a mediocre video he finds on YouTube?

Likely the former…

What most creators fail to realize is that you’re not just posting videos online

You’re competing for people’s attention and the best content gets the most views

Now, does this mean you have to have Netflix quality content for YouTube to be worthwhile?

Not at all…

There are tons of videos shot on digital cameras or made using inexpensive software that’s generating millions of views

But the content has to be valuable

Valuable is a vague way of defining content but think of your viewer experience

You likely watch a video to:

• Learn

• Laugh

• Forget

Here’s an example (engaging book summary):

If you watch the video linked above you’ll see it’s made using Videoscribe

Videoscribe can be accessed for only $20 a month making it as budget friendly as you can get…

Ultimately, if you can give the viewer one of the previously stated takeaways then you will start to notice more traction on your channel

Reason 2: Supply and Demand

Ah yes, economics…

In case you skipped your college economics class

Or never took it in the first place then here’s a quick visual and lesson…

Let me summarize the chart:

With constant supply and increased demand, price rises

With constant demand and decreased supply, price rises

What does this have to do with YouTube?

Everything…

Here are two prime examples to illustrate this phenomenon

It’s March 2020 and news of COVID breaks

All of a sudden your local gym is locked down until further notice

What are you to do?

YouTube home workout tutorials…

During this time numerous fitness channels on YouTube were born

And rose to immense popularity

Why?

When gyms closed, supply in this niche was relatively constant

But then a massive amount of demand poured in with everyone needing gym tutorials

With constant supply and increased demand, price increases I.e. the value of your content in that market

However, misunderstand this phenomenon and you’re bound to struggle

For instance let’s say that you entered the gaming niche now…

Let’s do a quick search on minecraft videos

There are thousands of these videos being uploaded daily

So the topic in and of itself is saturated

This this means you should avoid this topic, right?

Not quite

If you can fix the supply issue you can still win

For instance, there may be a ton of Minecraft walkthrough videos

So supply is high therefore price (value of content) is low

You can win in this niche in two ways:

1. Find a unique angle

Making a unique video in a niche adds a different kind of supply

Maybe you start making Minecraft easter egg videos or Minecraft competition commentaries

Or maybe all the videos in your niche are 5 minutes and you come out with a 30 minute video

These are a few examples of adding a different kind of supply and can work extremely well in claiming new ground

2. Find an untapped market

In business, there are two types of oceans: blue and red

A red ocean is an existing market with many competitors

A blue ocean is a market yet to be discovered with no competitors

If you can, create in the latter

A great example is the channel Jake Tran

A few years ago, Jake realized that there weren’t a lot of high-quality business documentaries on YouTube

So he and his team decided to take over the space

A few years and millions of dollars later

Jake is now a leader in this space capitalizing on a once blue ocean

As this market becomes more red, Jake and other creators content is likely to reduce in price (value)

Meaning less videos across these types of channels

What does this mean for Jake and for you?

You always need to be feeling out the market and finding opportunities

Making the same content as everyone else will always limit how far you can go

Until next week,

Adam

When you’re ready, there are 3 ways I can help you:

1. If you want to learn how to grow and monetize your own faceless YouTube channel, check out Tube Automate and Tube Freedom

2. If you want a personalized review of your YouTube channel, sign up for a YouTube Channel Review

3. If you want to work with me one-on-one to build a faceless channel, check out Tube Launch