If Your Channel Isn't Growing THIS Is Why

YouTube is a simple game

Get people to click and get people to watch

Do these two things in combination and your channel will start to take off

And you don’t have to take my word for it

I think this point will be more convincing coming from someone with a few more subscribers than I have…

The trouble is that what’s simple isn’t always easy

This is definitely the case with YouTube

The good news is that with the plethora of analytics on YouTube

You can find where you’re going wrong and make the necessary adjustments

At a high level, here is the sequence of events that takes place once a video is released (Credit: VIDIQ on Twitter)

Chances are if your videos aren’t getting promoted by YouTube

And your channel isn’t growing then you’re missing the mark on one of these elements…

In the rest of this email, I’m going to go over each one and how you can identify if an error exists and what to do to fix it!

1. Viewer sees title and thumbnail/ Viewer clicks

If your videos are getting a low amount of clicks then it’s going to be hard to grow

You can see the clickthrough rate of any of your videos via the YouTube Studio dashboard

Here’s what you’ll see for newly released videos:

If your Impressions click-through rate is low then a few issues may be present:

1. Poor choice of title

2. Poor choice of thumbnail

3. Topic selected that’s of low interest to prospective viewers

You can try and fix 1 & 2 with title and thumbnail changes

To fix the topic issue, experiment with a similar video idea

If it flops too then it may not be one your audience and the platform enjoys

2. Opening Seconds Hook The Viewer

The hook is critical to winning the view…

To review a hook’s performance read the retention chart

Focus on the results from the videos first 30 seconds

If you’re losing a lot of your audience in the first 30 seconds focus on adding in interesting tips, previewing a large finale or any of the other retention strategies I share in Tube Freedom

3. Keep Viewers Watching & Attention Held Until End

The goal after getting a viewer onto your video is keeping them interested

A flat retention is great but you can learn more from the peaks and valleys

Here we have two spikes, the latter much more prominent:

In this part of the video I shared the best resources for learning a high income skill

You should be drawing learnings from spikes and dips

They will give you clues as to what to include in future videos and what to discard

Add more similar spike elements, remove dips - iterate and repeat

4. Viewer Is Pitched Another Video

Most people don’t have a plan for the ends of their videos

They simply pitch 100 calls to action at once and call it a day

A better approach is to link your viewer to another relevant video

For instance if you are doing a credit card review

You could pitch your next video as a comparison of X card to Y card

With X card being the one you just informed your viewer about

This drives up session time for the viewer and YouTube loves channels that keep people engaged

This process of chaining videos together is what I call “linking”

It’s an easy way to attempt to turn 1 view into 2

It does take a bit of pre-planning but it’s worth it

If you start to use this strategy and are not sure if it’s working do this…

Open up a video and click on the Engagement tab

Go to the End Screen element click rate statistics

If you’re getting a higher than average click rate then you’re moving in the right direction

Fix the breaks in this video cycle and your channel will get more views

YouTube isn’t easy but with the right tools and strategies it can be an incredibly fruitful endeavor

Until next week,

Adam

When you’re ready, there are 3 ways I can help you:

1. If you want to learn how to grow and monetize your own faceless YouTube channel, check out Tube Automate and Tube Freedom

2. If you want a personalized review of your YouTube channel, sign up for a YouTube Channel Review

3. If you want to work with me one-on-one to build a faceless channel, check out Tube Launch