Is Your Channel A Business or A Show Business?

When you first started YouTube, what was your motive?

What was your goal?

Was it to gain as much attention and clout as possible?

Or was it to build a channel that you can use to make $3,000, $5,000 or $10,000+ per month

If you’re reading this email I hope it’s the latter…

Trouble is that most people are building a show business

And not a real business

Investing tons of hours and dollars into a channel that will never pay off

What’s the difference between the two?

Let me explain…

A show business is one that solely earns through ads

Forcing it to generate millions of views just to make a buck

A real businses is one that presents solutions in the form of offers

Allowing it to make more money with less overall viewership

Sadly, most of what aspiring YouTubers are exposed to are over the top YouTube ad revenue screenshots

And so they think that this is the only way to make money

Not only is it not the only way to make money but it’s rather inefficient

If you start to study those making BIG BUCKS on YouTube you can see that they don’t just release videos and collect ad revenue every month

They build enticing offers around their content and use them to cash in big time

Here’s an older but still relevant example from the channel Meet Kevin from an MSNBC article

If you analyze his monthly income (yeeesh!) he isn’t just relying on ad revenue to get by (even through he could on $237k a month…)

Besides his ad revenue, he was also making $290k from courses (teachable) and $162k from affiliates

Put another way, he was making 1.5x more from alternate offers than he was from ads

So the question I pose to you is this…

Would you rather make 1.5x more money on your channel

Or stick to whatever ad revenue YouTube provides?

The difference in a “real business” offer setup and just relying on ads as a “show business” is often the difference between making scraps on YouTube

Or turning it into your full-time income…

But Adam, what do I offer on my channel?

Here are some ideas for non-obvious niches:

• Anime: exclusive recaps and reviews

• Automotive: affiliate for car repair hotline

• AI: ChatGPT prompts for productivity, sales, marketing etc.

As I said, making the change from a show business to a real business

Can be the difference between making $1,000/mo and $10,000/mo

And I know you’d much prefer to be making the latter…

Until tomorrow,

Adam