Are Books The Trick To Getting Views On YouTube?

Depending on how you grew up you either love or hate books

Hating books is likely the result of having to read those dry, boring books in school

While loving books probably stemmed from having found yourself entranced by a fiction novel in your youth

Or learning lifechanging insights from a non-fiction book later on in your life

For me, the non-fiction book that changed my life was The Millionaire Fastlane by MJ DeMarco

It opened my eyes to the power of leverage

And how it can be used to grow wealth at an exponential rate

The lessons from this book were the impetus to growing and monetizing digital assets online (YouTube channels, X accounts etc.)

The trouble is that as the years pass, less and less people are reading

Likely because consuming knowledge from a book is more time consuming than binging TikTok videos

Fortunately, creators on YouTube are saving the day by gifting their audience important lessons and saving them the reading trouble

And are being rewarded handsomely with millions of views for their efforts

And the principle behind these results is what I call “condensed value”

These creators have condensed all the key lessons from 40 books into a short 10-20 minute video

Saving the viewer tens or hundreds of reading hours

Making the value proposition of these types of videos extremely intriguing

But does this only work with books? Nope!

Here are other examples of condensed value:

As you can see, when you can save people money (example 1) or time (example 2) you’re setting yourself up for more views on your channel

Does this take a lot of work? Yes

But no one said making viral videos would be easy…

Until tomorrow,

Adam