Why 99% of YouTube Channels Fail (And Why Yours Won't)

There are millions of channels on YouTube

You already know this

Like most things in life, there are winners and there are losers

Some creators rise to the top and others fail to launch

Now, you could chalk up a lack of creator success to:

• Laziness

• Lack of guidance

• Life conflicts

These reasons and many more why creators fail

However, if I know something about you, it’s that you are motivated

You want YouTube to become a lucrative passive income stream

You want to build a sustainable online business

You want to make more money and live the life you deserve

But the problem is most people overlook that second line

“build a sustainable online business”

Your YouTube channel isn’t an entertainment hub

Your YouTube channel is a business…

Businesses must balance two things:

1. Income

2. Expenses

Unfortunately, not all creators started their channels with this balance in mind…

What we are starting to see on YouTube right now are many large channels fading away

Why is that?

Because they ran their channels as a creator and not a business person

Here’s an example:

A few years ago, Mitch Manly was one of the fastest growing animated self-improvement channels on YouTube

He was getting millions of views per video

However, his production costs were upwards of $1,000 per video

Not a problem when each video you publish is getting millions of views

But it’s a significant issue when that’s no longer the case…

All of a sudden, running your channel becomes a money losing endeavor

This is why the number one factor in running a successful YouTube channel is profit management

You need to use a combination of all the different income streams:

As well as being diligent in ensuring that you are accurately tracking costs:

(Note: Images from Tube Freedom Program)

From an income perspective, do not:

• Rely solely on ad revenue

• Be afraid to promote your own products

• Avoid brand deal opportunities

From a cost perspective:

• Consider initial startup costs (software, equipment etc.)

• Ongoing expenses (outsourcing)

• Time costs (your active involvement)

Remember, it doesn’t matter how much money your channel makes

What matters is how much you take home

Be cost conscious

Diversify your income

And I promise you will be more successful than 99% of creators on YouTube

Until next week,

Adam

 When you’re ready, there are 3 ways I can help you:

1. If you want to learn how to grow and monetize your own faceless YouTube channel, check out Tube Automate and Tube Freedom

2. If you want to learn how to make your first $25k or $100k on YouTube, check out Tube Ignite and Six-Figure Tuber

3. If you want to work with me one-on-one to build a faceless channel, check out Tube Launch